OnPoint Consulting provides a range of services to our technology clients:
Growth Strategy & Business Design Innovation
- Market based economic analysis of investment options for companies examining an investment in one or more market spaces and for third party investors examining investment candidates
- Evaluation of new business designs for companies contemplating a shift in current business model or investment in a new business model
Opportunity Space Identification & New Offer Strategy
- Optimization of the Go-to-Market (GTM) approach for a new offer or shift in GTM strategy for an existing offer
- Detailed analysis of the market potential for new product or service at revenue or profit level
- Identification of adjacent market or “white space” market opportunities
Market Segmentation & Pricing
- Market segmentation and target market selection for strategic or tactical purposes
- Pricing strategy and optimization at a segment level
Competitive Strategy
- Assessment of competitive environment, competitor directions and vulnerabilities
- Development of response to competitor strengths, weaknesses and actions
Channel Strategy & Ecosystem
- Optimization of channel selection and strategy
- Channel tactics for improved performance
- Market ecosystem strategy & development
Strategic Communications
- Market Positioning approach
- Messaging tactics