The OnPoint team has a depth of consulting experience in Positioning and Strategic Communications within the technology industry. Examples (non-exhaustive) are provided below:

Client	Project Description	Outcomes
Enterprise Storage Provider	Help focus field on solutions selling to application buyers versus technology buyers	Segmented the market opportunity based on Buyer Behaviors and developed market positioning, key communications themes and key sales messages by segment, focusing on non-IT buyers
Service Provider	Helped define the role and positioning for an organization with regard to its role in Cloud Computing	Successfully defined and helped implement a successful position for the Cloud Computing / SaaS marketplace
Enterprise Software Vendor	Legacy software vendor needed to reposition itself for relevance within emerging areas such as Cloud Computing and SaaS	Defined their positioning strategy as they broadened their positioning from their strength in management of “legacy systems” to management of Cloud and Hybrid environments
Global Software Vendor	Successful software vendor identified need to move beyond traditional buyer for growth. Requirement to reposition for line-of- business (LOB) buyers.	Deep customer insights allowed us to identify a unique market position for target line-of-business buyers. Position was adopted by client and had significant impact on product development and go-to-market